When A Fan Base Can Move Markets
Tuesday, December 11th, 2007Last Saturday saw the much awaited world championship boxing match between UK challenger Ricky “Hit Man” Hatton and Floyd “Pretty Boy” Mayweather – a clash of styles, a clash of personalities and in some ways perhaps one of the biggest grudge matches for some time. But how was the betting effected by the challengers fan base?
There are few sports in the world where common sense and straight thinking can so quickly disappear, with millions of British gamblers taking a punt on the challenger knocking out the “pretty boy”, despite Mayweather being odds on favourite to win. Hatton’s odds came in to 7/4 in places as the UK betting industry saw unprecedented support for their man and his quest for yet another belt.
The truth is that fan bases can move markets, they can upset the balance of the betting arena and ultimately they can affect the thinking of the teams and people involved. While Hatton received unbelievable support from his UK followers in the end he was unable to tame the man from the US, and the UK bookmakers all breathed a sigh of relief – with the industry looking at multi-million pound loses in the event of a Hatton win. Many suggested that Hatton should not have been a 7/4 gamble, with some suggesting odds of nearer 5/1 being fair, but it was the weight of money from the UK which made a difference to the odds.
So why did this particular event receive such attention and have such an impact upon the betting odds?
This fight had a number of elements to it :-
- Hatton and Mayweather were both unbeaten.
- It a was a UK v US fight – prompting a split of loyalty for each country’s man.
- The clash of personalities was enormous, with many hoping to see the “pretty boy” come unstuck.
All of these elements worked together to give the fight an edge which has not been seen in the sport for some time. The simple weight of money from gamblers saw “false” pricing compared to views in the cold light of day, but that did not stop the phenomenal support for the “Hit man” who did his followers proud, even in defeat.