How Do Gambling Markets Really Work?
Thursday, January 24th, 2008Whatever time of the day you log on to a betting site there will be a market for you to gamble on, the odds will be changing and the chances are if it is a popular sport it will be very active. But how do gambling markets really work and how can they change so quickly?
If you take a step back from the traditional gambling market and just think through exactly what you are seeing. In front of your eyes you are seeing the rapid dissemination of information, the odds changing with the weight of money and a coming together of news and views. A gambling market is basically an information exchange where all known (and often inside) information is entered into the market and the relevant odds produced. Information prompts people to bet and the weight of money will move the market – although there are often times when a market will move on information alone, e.g. if the favourite horse were to drop out of a race the other horses left would have a better chance of winning and their odds would change accordingly.
When you see sudden movements in the odds for a certain event, if you watch carefully you may see them go a little too far in one direction and then be slowly drawn back in. The market has a great ability to level itself out in a very short space of time, although you may still experience short term spikes and falls. One of the main problems with the gambling markets is the fact that they are often very susceptible to rumours and wild accusations, but again you will see these views digested by the market and “fair odds” arrived at in a very short space of time – the market will soon tell you whether the rumours are correct.
If you learn how to read the gambling markets you can actually learn a lot and make some substantial returns. To do this you need to “follow the money” and not include any emotion in your decision, just follow the market. While it won’t work all of the time, you will be surprised – but then again you are only gambling on the market disseminating the information correctly!